For many contact and call centres, telesales is a central activity. Companies typically drive their outbound campaigning by building their own marketing contact lists using a combination of information sources, including:
One drawback to building campaign lists like this is that data may range from being hours to months old, which means campaign success rates are unpredictable.
However, through 2024, many companies are likely to add sales intelligence platforms as a data source to help improve the success of outbound campaigns. It is expected that global sales of this type of software will reach 3.4 billion U.S. dollars by 2024, a CAGR of 11.4% since 2019.
Factors such as the increased use of AI and machine learning to automate the sales process and the increasing use of company ‘technographics’ to identify buyer intent are set to improve prospecting, creating a compelling proposition for companies that wish to increase their market penetration.
List brokers have long operated by compiling and selling static lists of contacts based on broad criteria like industry, job title, or geography. These lists, often outdated and lacking in personalisation, have become increasingly ineffective in today’s dynamic and data-driven business environment.
Sales intelligence platforms, on the other hand, offer a comprehensive approach that transcends the limitations of static contact lists. They are capable of harnessing the power of real-time data, advanced analytics, and machine learning to deliver a more precise, personalised, and successful sales process.
Here’s a closer look at how sales intelligence platforms are redefining expectations for marketing data:
For any company seeking to grow, adding data from sales intelligence platforms is likely to be an important consideration. With the ability to search data against your specific ICP criteria to identify prospects that are sales-ready and actively searching for topics and keywords related to your products or services, such data has the potential to transform the success of campaigns.
However you choose to build the lists that you use to drive your outbound campaigning, your telesales operation is more efficient and adheres to the regulatory requirements with Quvu.
Quvu lets your agents be more productive through the use of the fastest AI predictive dialler on the market, getting through more outbound calls quicker. It does this without breaking the regulatory requirements for frequency and dropped calls.